![]() Vehicles like Datsun 521 and the original Toyota Hilux started gaining popularity. ![]() When it comes to pickup trucks, only Japanese manufacturers were prepared for this environment. This situation caught the Big Three off-guard, as they had only several models aligned with market demands of that time. This made buyers turn their focus from big, gas-thirsty vehicles to smaller and more efficient variants. During the 70s, frequent conflicts in the Middle East hampered supply of crude oil and caused fuel shortages. ![]() This story, just like many other things in the automotive industry, starts with a crisis. Throughout these years, it held a considerable market share and rack up respectable sales figures of over 7 million units sold. Ranger is Ford’s attempt in a crowded compact pickup truck, whose production spans for several decades and four generations.
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